Owning a retail business is one of the best ways to get a feel for the importance of mood. A retail store isn’t just a shelf with products – the shopping experience is paramount for a successful business. Many times, presentation and atmosphere make the difference between a sale and a walk-out. The look, the lighting of your store, the music you play and the sounds that can be heard, the furniture and the finish, the flow of the layout can all be tweaked to make your products more desirable and your brand more alluring.
What reason, then, to leave out the shortest path to memory and emotion, which is scent? Why leave your visitors able to see and hear the shopping experience that you’ve prepared for them, but be unable to breathe of its fragrance?
Scenting.com has the best solutions for clothing stores and other retail outlets. The scent systems work best in small to medium indoor locations, making them ideal for boutique-style stores. Our scenting systems for businesses are engineered to deliver a steady level of coverage throughout the area.
If you want to improve your bottom line, a scenting system is one of the simplest ways to do it. Research shows that customers will linger in stores and in front of displays that emanate pleasant scents. Moreover, since the sense of smell is so closely tied to the limbic system, branding your business with smell will create pleasant associations and persistent memories in the minds of your customers. With a retail scenting system from Scenting.com, your customers will be looking forward to every shopping trip!
“Feminine fragrances” applied in clothing stores were shown to increase sales by as much as 100%.
Research on olfaction shows that smell is closely tied to memory – this could be the memory of your business!
Certain scents attract browsing customers and cause them to linger more, which leads to more sales.
No other sense can evoke a memory like smell, make sure the memory evoked by the smell of your store is a happy one!