Did you know certain movie theaters in Germany actually pump brand fragrances into the theater while the commercial is playing. Nivea showed an ad featuring a beach scene and simultaneously pumped in the smell of their sun lotion. Recall of the ad increased 515% over viewers that saw the ad without the scent.
Did you know certain movie theaters in Germany actually pump brand fragrances into the theater while the commercial is playing. Nivea showed an ad featuring a beach scene and simultaneously pumped in the smell of their sun lotion. Recall of the ad increased 515% over viewers that saw the ad without the scent.
