Did you know those wonderful hot towels distributed by Singapore Airlines before takeoff and landing have a signature scent! Their scent is comprised of lotus flowers that is all their own. Additionally, the flight attendants wear this scent so as they walk down the aisles, passengers unconsciously associate their scent to the airline’s brand.
How is that for some scent branding!!
Did you know those wonderful hot towels distributed by Singapore Airlines before takeoff and landing have a signature scent! Their scent is comprised of lotus flowers that is all their own. Additionally, the flight attendants wear this scent so as they walk down the aisles, passengers unconsciously associate their scent to the airline’s brand.
How is that for some scent branding!!
