Scent Marketing Principles & Ambient Scent Design

The Grounding Scent   Have you ever taken a deep breath while walking in a national park and inhaled the warm, woody scent of nature around you? Most parks or forests are surrounded by the beauti...

In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance. Participants in a control group were given a peppe...

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