Scent Marketing Principles & Ambient Scent Design

You’re finished with work, yet you’re wanting to relax and unwind for the rest of the evening. You do your usual evening routine, but something seems to be missing and you can’t quite seem to fully...

The congruence connection we didn’t know about The compatibility between scenting and music is a connection that not a lot of people may realize the impact that they both have on our emotions espec...

The Grounding Scent   Have you ever taken a deep breath while walking in a national park and inhaled the warm, woody scent of nature around you? Most parks or forests are surrounded by the beauti...